Afaf is a Moroccan company specializing in abayas. It started from a problem faced by most veiled women, which is that they could not find modest, Sharia-compliant clothing that meets religious guidelines while also being elegant and featuring new designs—all with high quality and competitive prices.

The idea began in 2023 from a simple workshop in the family home, and the strategy was straightforward: to produce high-quality abayas with new designs and competitive prices. Thanks to God, it gained popularity, and since then, Afaf has been developing up to the present time.